case study Battlefield 4

Battlefield 4

Release date was on October 29 2013
The institution is EA .

1.Print examples:

The print above advertises 'MEDAL OD HONOR'. However, Battlefield have cross promoted with with them because below the title it says if gamers were to pre-order Medal of Honor, they get early access to Battlefield 4's BETA (demo).

2. Battlefield have kept the series name and added the next level (4). The colour scheme is black and orange, release date and slogan. Central image is of a marine running toward the camera with vehicles.

3. 'Another solid dose of intense multiplayer action makes it easier to overlook yet another underwhelming single-player campaign.' 
This review is positive and negative. This is because it mentions that Battlefield's multiplayer is exciting. However, its story mode is not as good. 
'Battlefield 4's multiplayer largely takes its cues from the pre-existing playbook, mixing some long-lost ideas with a few innovations that enhance teamwork.'
This review is positive because it talks about the features in the multiplayer.

4. It has featured on front covers. This is a good thing because the people that see the magazine would realise Battlefield because it's success. They could potentially interpret that Battlefield 4 is a good game because its on the front cover of a magazine instead of highly rated games like 'Fifa 14' or 'COD'. 

Broadcast

1. Yes they do have a TV advert.

2. Yes there is a game trailer. The review I found basically said the multiplayer is the only good thing about Battlefield 4. In the trailer they Battlefield only showed multiplayer gameplay. They added new features to the game and uploaded them on the trailer to build up the tension for Battlefield.

3. This is a conference with a person who was part of the making of Battlefield. The video in the beginning has many ordinary people briefly describing their opinion on the game (epic, next gen).

E-Media 

1. Battlefield has a website called 'Battlelog'. This is a website only for BF4 gamers where they can customise guns, vehicles, helicopters etc. However, this isn't the official site. But it includes the colour scheme of  black and orange and a few pictures of in-game warfare.

2. Yes Battlefield has its own YouTube channel.  

3.

4. This is Battlefield gameplay from a famous YouTuber called Vikkstar123.

5. Many of YouTuber's (who play Battlefield) fans, could potentially see Battlefield gameplay and form their own opinion.
6.7084003 likes.
7.
8. #battlefield
9. they sent out tweets telling followers about release dates and updates for the game.
10.

Fifa case study

FIFA 14

Fifa 14 was released in late September and early October for all the gaming platforms and countries. For Next Gen consoles, they were released in November. The publisher for FIFA 14 is EA (Electronic Art) and has been publishing the FIFA series since FIFA’s existence in 1993. EA was founded on May 28 1982. 

                                                           

Print

1. 
This poster includes, arguably, the best footballer in the World. Lionel Messi. He is wearing casual clothing which connotes he is like everyone else. This is because we would normally see him wear a Barcelona top or a suit. 
2. 
He is standing mostly on the left side of the centre and is staring into the camera which the audience could infer themselves to be beside him or even to play a game against him. He is holding keys towards our direction implying we can join his journey as it says on the right of him. The persuading sentence 'get on board' suggests Messi is telling the audience to play Fifa 14 and 'take the World tour with him'. It says at the top 'WE ARE FIFA 14' which is the slogan. It emphasises on the inference that Messi plays the game. Xbox 360 is promoted with Fifa (cross promotion) because Xbox paid Fifa to ensure they get everything before any other consoles (mainly biggest rival PS3). The fonts mainly used are white and red. This is because the slogan is from Fifa's development and the additional text has to follow the colour scheme. Although there is font in black, it still is part of the colour scheme in a way because 'Fifa' in the title of the game is in black and '14' is in red. 
3.

"Momentum takes into account the speed and angle at which a player is moving, enabling you to beat opponents with a well-timed turn of pace rather than a ballet-worthy trick." - Ben Wilson (Official PlayStation Magazine UK). 
This quotation infers all of the listed features in FIFA 14 were never in the previous Fifa's. I think this is a positive because the audience would love the improvement to the game because the players (in the game) may react quicker than usual. This could potentially increase Fifa's fan base stealing some of their rival's audience in the process (PES).
"FIFA 14's most significant changes affect the way matches are paced, removing the reliance on speedier players in favor of a much more balanced style, where strength and positional awareness is key." - Liam Martin (Digital Spy)
This quotation is a positive. This is because they mention only the positives and improvements made by Fifa
so the consumers of previous Fifa's can purchase Fifa 14 or introduce any other console players/ football fans.
"Players’ actions in relation to the ball feel more free and unpredictable, leading to less reliance on canned animations." - Matthew Kato (Game Informer)
This quotation supports Fifa 14. I know this because they (like the other quotes) have complimented Fifa's improvements and realisticism. 
4. 
Magazines were/are effective towards the target audience because entertainment websites (e.g. IGN) write reviews about the game. Majority of the time the magazines include short and interesting quotes by some of the entertainment websites which the target audience can rely on. This is because those websites are reliable to most of the target audience because of their previous reviews (depending on whether their reviews were similar to the game/target audience). Also, it builds up the tension and hunger the target audience have for Fifa edging them closer to every piece of news about the game (Fifa luckily had positive reviews).
5.
In my opinion I think e-media is better because technology is used a lot by many people. In addition to that, many people are on social networking sites. Fifa is on social networking sites too. Therefore, the audience of Fifa are able to see what they have to say about the release of their game and add-ons. Also, technology allows Fifa to copy and paste the magazine quotes and reviews onto the social network sites. 

Broadcast

1.

The YouTube advert shows many different footballers and normal people. The footballers are all wearing casual clothes (except Hernandez) which emphasises they are like anyone who don't have the footballing or famous status and enjoys playing Fifa 14. It makes the audience feel involved with football.

2.
Messi is driving the van because Fifa have a deal with the footballer and he is the face of Fifa. Also, he is the Worlds best footballer and is inspirational to his fans. Therefore, they would most definitely be interested in purchasing the game. In addition, it emphasises he is in control of the gamer and everyone that has Fifa 14 is on the same journey as Messi.
3.
Fifa's 14 brand is represented by the slogan 'WE ARE FIFA 14' which is shown when the high angle is used,the title is shown after the slogan with the release date, website, EA sports and PEGI. 
4.
There are a variety of people with different statuses in the advert because Fifa are trying to imply that the audience for the game is from unemployed-upper class. Therefore, normal people would feel they are involved with famous footballers.
5. 
The trailer is different to the TV advert because the trailer is only about the Fifa 14 gameplay whereas the TV advert is about the footballer stars and normal people. It follows the mise-en-scene convention.6.
The trailer is effective because it introduces a vibe for the audience of Fifa. This is because the trailer would be shared on blogs, YouTube, reviews etc.   

E-Media

1.

The Fifa 14 website attracts an audience because it has many links at the top which can help beginners of Fifa. It would maintain an audience because it has many features of the game that ensure Fifa don't lose any gamers.

2.

Fifa have 21,365,797 Facebook likes.

3.

4.

5.

The Fifa Twitter hash-tag is #FIFA14.

 

                                                           

Analysing movie trailers

The Wolverine trailer

This movie was released on the 25th of July 2013. The genre for this is hybrid. It is a mixture of action, adventure and fantasy. The ratings were 7/10 overall with 341 critics as the viewers. Wolverine is summoned to Japan by an old friend and is forced to fight against demons in his way. Hugh Jackman plays the role of the fierce Wolverine.

Genre

This is an action trailer because it shows many scenes of Wolverine slashing his enemies with his claws. Also, there are allies of him who try to help get rid of these demons.

It is also an adventure film because Wolverine travels to Japan from America to seek a new life. He is confronted by demons and carries on his movements all of the country of Japan.

It's a fantasy because Wolverine meets a girl from Japan who have a good relationship and attempt to save each other in battle. 

Role Models

This inappropriate film (for the under 15) was released on the 9th January 2009. There plenty of sexual scenes and the uses of swear words -hence the age rating- which could make these characters not only role models to their children, but to immature youngsters too. The rating for the movie is 6.9. The genre is Comedy because there is a good amount of laughter in the trailer as well as the film. The trailer shows there recklessness caused the pair to join a 'Big Brother Program' where they have to be a 'Role Model' in front of the one child.

Genre

The genre is a comedy film trailer. I know this because Danny and Wheeler (the main characters) both have to advertise an energy drink which they don't really like themselves. Danny is depressed about his life -mainly his job- and negative things keep coming his way. An utterly unlucky thing happened to Danny (when he came out of the school) ; his work truck was getting towed. He decided to drive the van -whilst it was being towed- up onto the school's water fountain.Comedy is funny when things go wrong.

The football factory

This adrenalin pumping film of Chelsea Football fans is rated for over 18's. I would recommend all Chelsea fans to watch this film. It is about English football violence between two different teams away from the football stadiums. This is more like a religion towards these football hooligans and would fight until the end for their team. From the trailer I can tell that nearly every game of football these, Chelsea fans have a fight.

Genre 

The rating for this film is 6.7. The genre is crime, drama and sport:

The crime in this is when they all have many fights.

The sport is about football