Wii Party
General research
1. When was Wii Party released on Nintendo Wii?
It was released on the 8th of October 2010 in Europe.
2. Which developer/institution developed Wii Party?
The developers are Nd Cube and Nintendo SPD Group No. 4
3. How many copies has the game sold since release?
The game has sold 7.94 million copies Worldwide as of March 2012.
Broadcast
1.What are the key conventions of a videogame TV advert? What would you expect to see in most videogame TV adverts?
The key conventions are including celebrities, platform availability, branding, release date, title, slogan, rating, age rating (mainly in the beginning), institution, website address, social media, Hash-tags (call to action).
- I would expect to see either celebrities or gamers for the specific game explaining briefly the key features of the game or playing the game.
- This links to footage of the game in the advert with either music in the background or speech from people in the video. The music would be able to make the advert dramatic and make the audience feel associated with the game play. Also, the actions of players in the advert could also emphasis relations between an audience and the gamer on the advert.
- The platform availability would mainly go in the end with branding, release date, title, slogan and the call to action.
2. How many of the key conventions you have listed above appear in the Wii Party TV adverts? List them with specific details from the Wii Party TV adverts.
The advert includes celebrities, gamers, gameplay of the gamers, speech (with background music) from celebrities.
3. What is the typical setting for Wii Party TV adverts? Why is that setting used?
It is at home to infer its a family game.
4. How might the setting appeal to families?
The adverts are in homes where families are usually together and may not interact. Wii party would be able to unite families and communicate.
5. What celebrities do the adverts feature?
3. What is the typical setting for Wii Party TV adverts? Why is that setting used?
It is at home to infer its a family game.
4. How might the setting appeal to families?
The adverts are in homes where families are usually together and may not interact. Wii party would be able to unite families and communicate.
5. What celebrities do the adverts feature?
JLS, the Redknapps and Ant and Dec.
6. What do you notice about the celebrities' costume and make-up?
They wear causal clothes to show the audience anyone can play the game.
6. What do you notice about the celebrities' costume and make-up?
They wear causal clothes to show the audience anyone can play the game.
7. Why do you think those particular celebrities were chosen?
I think that those particular celebrities were chosen for a purpose because JLS advertise for friends and the Redknapps advertise for families.
8. What do the celebrities suggest about the Wii Part target audience?
The celebrities suggest that the game is for family and friends.
9. What else can you learn about the Wii Party target audience from the TV adverts? Suggest a demographic profile: gender, age, social class etc.
The demographic profile is for 60% Females & 40% Males aged 5-40, working class/ student.
The adverts develop personal identity with the audience because many people could potentially see themselves playing the same game as the celebrities. Also, it forms a relationship because the audience would know Ant and Dec as funny and entertaining people. Therefore, people would be used to seeing them making jokes.
11. What examples of branding can you find in the Wii Party TV adverts - either for the game itself or Nintendo Wii?
11. What examples of branding can you find in the Wii Party TV adverts - either for the game itself or Nintendo Wii?
In the end of the advert, it has a 'WII PARTY' logo. This is there for people to know what the game is called.
12. Do you think the TV adverts were effective for promoting the Wii Party game?
Yes I think so because Nintendo were able to add famous people in the advert to ensure they made a social relationship with as many people as possible. This would lead to people wanting Wii party because it has JLS playing it.
Print
12. Do you think the TV adverts were effective for promoting the Wii Party game?
Yes I think so because Nintendo were able to add famous people in the advert to ensure they made a social relationship with as many people as possible. This would lead to people wanting Wii party because it has JLS playing it.
1. Find a Wii Party review from a magazine or newspaper. What does the review suggest about the target audience for the game? http://www.officialnintendomagazine.co.uk/20368/reviews/wii-party-review-review/
E-media
1.Visit the Wii Party website. How does it attract and maintain the interest of a Wii Party fan?
It is colourful and bright. It includes links leading to other Wii gadgets and games that people can click on and learn more about Wii. Also, it has links for Wii party like 'Party games' and 'house party'.
2.What do you notice about the people in the scrolling central image featured on the website?
The people are in the same room. The main objective Wii are attempting to accomplish is that they send a message to their audience that Wii party is for friends, families or groups of people.
3. How many times can you find the words 'friends' or 'family' used on the official website? Why do you think the website emphasises this aspect of the game?
On the intro page, it only says family and friends once for both.
4. What is the colour scheme for the website? What does this suggest about the target audience?
The colour scheme is white and pink. I think is because it is mainly based at the women gender.
5. Look at the 'Video Gallery' on the official website. What do the 'Invitation' videos suggest about the Wii Party target audience?
It suggests whenever your bored, Wii party would be able to change your mood positively.
6. How many 'likes' has the Wii Party/Wii Party U Facebook wall had?
They have had 13,946 likes
7. How does the Wii Party Facebook wall cross-promote other Nintendo games? Find three examples and explain why they appeal to the Wii Party target audience.
It includes other games on the Wii, it promotes Wii U and Wii remotes. The games are used to be played, the Wii U can be utilised to play Wii party.
8.Wii Party does not have such a strong presence on other social networking sites. Why do you think this is?
On Facebook you are allowed to design a wall. Therefore, Wii party have utilised this to add white and pink as their colour scheme. However, on Twitter for example you can't can only post pictures or comments/statements.
9. Which platform do you think is strongest in promoting Wii Party to its target audience - broadcast, print or e-media? Why?
I thinks broadcast is the best method because Nintendo are able to use famous groups of people to emphasises that any group of people can enjoy their game.
The review informs the viewers that Wii Party is for families.
2. Is the review positive or negative about the game? Copy and paste one quote from the review to support this view.
The review is positive: 'We adore this mode and it makes for one of the best two-player co-op experiences you'll find on the Wii.'
3.Do you think magazine reviews are effective in promoting the game to Wii Party's target audience?
I think they are effective for some games. Not as many people who enjoy playing PlayStation or X box enjoy playing Wii. Therefore, whenever a review is published about PlayStation or X box, some people would probably ignore it and purchase the game. However, with the Wii, I think people (mainly teenagers and people in early 20's) may not care about the review because they dislike the Wii anyway.E-media
1.Visit the Wii Party website. How does it attract and maintain the interest of a Wii Party fan?
It is colourful and bright. It includes links leading to other Wii gadgets and games that people can click on and learn more about Wii. Also, it has links for Wii party like 'Party games' and 'house party'.
2.What do you notice about the people in the scrolling central image featured on the website?
The people are in the same room. The main objective Wii are attempting to accomplish is that they send a message to their audience that Wii party is for friends, families or groups of people.
3. How many times can you find the words 'friends' or 'family' used on the official website? Why do you think the website emphasises this aspect of the game?
On the intro page, it only says family and friends once for both.
4. What is the colour scheme for the website? What does this suggest about the target audience?
The colour scheme is white and pink. I think is because it is mainly based at the women gender.
5. Look at the 'Video Gallery' on the official website. What do the 'Invitation' videos suggest about the Wii Party target audience?
It suggests whenever your bored, Wii party would be able to change your mood positively.
6. How many 'likes' has the Wii Party/Wii Party U Facebook wall had?
They have had 13,946 likes
7. How does the Wii Party Facebook wall cross-promote other Nintendo games? Find three examples and explain why they appeal to the Wii Party target audience.
It includes other games on the Wii, it promotes Wii U and Wii remotes. The games are used to be played, the Wii U can be utilised to play Wii party.
8.Wii Party does not have such a strong presence on other social networking sites. Why do you think this is?
On Facebook you are allowed to design a wall. Therefore, Wii party have utilised this to add white and pink as their colour scheme. However, on Twitter for example you can't can only post pictures or comments/statements.
9. Which platform do you think is strongest in promoting Wii Party to its target audience - broadcast, print or e-media? Why?
I thinks broadcast is the best method because Nintendo are able to use famous groups of people to emphasises that any group of people can enjoy their game.
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