case study Battlefield 4

Battlefield 4

Release date was on October 29 2013
The institution is EA .

1.Print examples:

The print above advertises 'MEDAL OD HONOR'. However, Battlefield have cross promoted with with them because below the title it says if gamers were to pre-order Medal of Honor, they get early access to Battlefield 4's BETA (demo).

2. Battlefield have kept the series name and added the next level (4). The colour scheme is black and orange, release date and slogan. Central image is of a marine running toward the camera with vehicles.

3. 'Another solid dose of intense multiplayer action makes it easier to overlook yet another underwhelming single-player campaign.' 
This review is positive and negative. This is because it mentions that Battlefield's multiplayer is exciting. However, its story mode is not as good. 
'Battlefield 4's multiplayer largely takes its cues from the pre-existing playbook, mixing some long-lost ideas with a few innovations that enhance teamwork.'
This review is positive because it talks about the features in the multiplayer.

4. It has featured on front covers. This is a good thing because the people that see the magazine would realise Battlefield because it's success. They could potentially interpret that Battlefield 4 is a good game because its on the front cover of a magazine instead of highly rated games like 'Fifa 14' or 'COD'. 

Broadcast

1. Yes they do have a TV advert.

2. Yes there is a game trailer. The review I found basically said the multiplayer is the only good thing about Battlefield 4. In the trailer they Battlefield only showed multiplayer gameplay. They added new features to the game and uploaded them on the trailer to build up the tension for Battlefield.

3. This is a conference with a person who was part of the making of Battlefield. The video in the beginning has many ordinary people briefly describing their opinion on the game (epic, next gen).

E-Media 

1. Battlefield has a website called 'Battlelog'. This is a website only for BF4 gamers where they can customise guns, vehicles, helicopters etc. However, this isn't the official site. But it includes the colour scheme of  black and orange and a few pictures of in-game warfare.

2. Yes Battlefield has its own YouTube channel.  

3.

4. This is Battlefield gameplay from a famous YouTuber called Vikkstar123.

5. Many of YouTuber's (who play Battlefield) fans, could potentially see Battlefield gameplay and form their own opinion.
6.7084003 likes.
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8. #battlefield
9. they sent out tweets telling followers about release dates and updates for the game.
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