Phone and Tablet gaming

Phone and Tablet gaming

Candy Crush Saga

1. It is estimated to make £610,000 a day according to Appdata

2. They make their money from advertising their game on websites mainly social networking            sites (i.e. Facebook).

3. 500 million people have installed Candy crush.

4. People can play the game on their laptops while scrolling through Facebook, on their phone       on the bus or train to work, then they can switch on their tablet and continue from where they       left off. 28% of gamers play at work.

5. Candy crush was released on a variety of days for a mix of different platforms/devices. April        2012 it was released on Facebook, November 2012 on IOS and December 2012 it                    launched on Android.

6. It reached 500 million downloads on November 2013.

7. A typical Candy Crush gamer is a women in her 25-45's.

8.25% have bought in-game features.

9. 30% say they are addicted.

10. I have never played, but I see some of my friends and family playing. They make the game sound hard and problem solving.



The 'daily mail' says the audience for candy crush is dominated by women from the ages 25-55. One women played for eight hours. Candy Crush have ensured players are able to save their progress on a certain device (phone) and then be able to resume the game on a tablet. The game is based at people who take a transport provided my the area (London Transport), work, long journeys, playing it at home. They have done this because Candy Crush is played on portable devices which means they can be used anywhere. Therefore, when people are on their breaks, on their way to work or are bored they are capable of picking up their tablet, phone or laptop and play Candy Crush Saga.