HSBC advert (words and pictures)

The HSBC advert will be posted in the majority of airports around the World. This was created on Photoshop by myself. The images are from Google images because unfortunately, I wasn't there to take any of these pictures above myself.
The sources I used were Photoshop and Google images. Firstly, Photoshop helped me because I could edit the size and form of the pictures which I exported from Google images. As you can see, I have wrote -on each picture- confidence. This represents that the stars are professional at their jobs; all of them have pressure on their shoulders; therefore, they all need confidence whilst performing their duty/job.
Also, the pictures from the advert don't all  suggest that all of the people in the pictures have confidence. For example, Fernando Torres is a Chelsea footballer lacking confidence.  

The hunger games campaign

The Hunger games campaign. I drew out an image of an eagle which would represent the Mockingjay in the film. Then, I drew out an image of a bow and arrow. The way I did this was by sticking the A4 piece of paper onto the computer screen, which meant that I could then trace over the images. The bow and arrow is to demonstrate that the weapon will be used in the Hunger Games and it'll be deadly. I then added color to make the eagle look more appealing so customers would be likely to buy the product especially if The Hunger games is really popular.
The image will be mixed with the name of the game 'The Hunger Games' on billboards, on the bus, TV, YouTube and cinema. I think all these places would help the game sell well because then many people would be able to recognize the game and could consider buying the game.
I think the campaign went well because we worked well as a group. This could help us work easier because all of us listened to each other.

textual analysis

Genre                                       

From the clip I can tell that the genre is thriller and crime.When the men followed the police officer into the toilet demanding for his supposed watch. The police officer wasn't scared because his body language told us he can defend himself. The guns make the movie more interesting and that's where the thriller comes into play.

Audience
I think that, from the 58 second clip, people who are 12-35 years of age would probably watch this action film because it includes guns and gangsters. Male: 60% Females: 40%. I think this because it includes guns.