FIFA 14
Fifa 14 was released in late September and early October for all the gaming platforms and countries.
For Next Gen consoles, they were released in November. The publisher for
FIFA 14 is EA (Electronic Art) and has been publishing the FIFA series since
FIFA’s existence in 1993. EA was founded on May 28 1982.
This poster includes, arguably, the best footballer in the World. Lionel Messi. He is wearing casual clothing which connotes he is like everyone else. This is because we would normally see him wear a Barcelona top or a suit.
2.
He is standing mostly on the left side of the centre and is staring into the camera which the audience could infer themselves to be beside him or even to play a game against him. He is holding keys towards our direction implying we can join his journey as it says on the right of him. The persuading sentence 'get on board' suggests Messi is telling the audience to play Fifa 14 and 'take the World tour with him'. It says at the top 'WE ARE FIFA 14' which is the slogan. It emphasises on the inference that Messi plays the game. Xbox 360 is promoted with Fifa (cross promotion) because Xbox paid Fifa to ensure they get everything before any other consoles (mainly biggest rival PS3). The fonts mainly used are white and red. This is because the slogan is from Fifa's development and the additional text has to follow the colour scheme. Although there is font in black, it still is part of the colour scheme in a way because 'Fifa' in the title of the game is in black and '14' is in red.
3.
"Momentum takes into account the speed and angle at which a player is moving, enabling you to beat opponents with a well-timed turn of pace rather than a ballet-worthy trick." - Ben Wilson (Official PlayStation Magazine UK).
This quotation infers all of the listed features in FIFA 14 were never in the previous Fifa's. I think this is a positive because the audience would love the improvement to the game because the players (in the game) may react quicker than usual. This could potentially increase Fifa's fan base stealing some of their rival's audience in the process (PES).
"FIFA 14's most significant changes affect the way matches are paced, removing the reliance on speedier players in favor of a much more balanced style, where strength and positional awareness is key." - Liam Martin (Digital Spy)
This quotation is a positive. This is because they mention only the positives and improvements made by Fifa
so the consumers of previous Fifa's can purchase Fifa 14 or introduce any other console players/ football fans.
"Players’ actions in relation to the ball feel more free and unpredictable, leading to less reliance on canned animations." - Matthew Kato (Game Informer)
This quotation supports Fifa 14. I know this because they (like the other quotes) have complimented Fifa's improvements and realisticism.
4.
Magazines were/are effective towards the target audience because entertainment websites (e.g. IGN) write reviews about the game. Majority of the time the magazines include short and interesting quotes by some of the entertainment websites which the target audience can rely on. This is because those websites are reliable to most of the target audience because of their previous reviews (depending on whether their reviews were similar to the game/target audience). Also, it builds up the tension and hunger the target audience have for Fifa edging them closer to every piece of news about the game (Fifa luckily had positive reviews).
5.
In my opinion I think e-media is better because technology is used a lot by many people. In addition to that, many people are on social networking sites. Fifa is on social networking sites too. Therefore, the audience of Fifa are able to see what they have to say about the release of their game and add-ons. Also, technology allows Fifa to copy and paste the magazine quotes and reviews onto the social network sites.
Messi is driving the van because Fifa have a deal with the footballer and he is the face of Fifa. Also, he is the Worlds best footballer and is inspirational to his fans. Therefore, they would most definitely be interested in purchasing the game. In addition, it emphasises he is in control of the gamer and everyone that has Fifa 14 is on the same journey as Messi.
3.
Fifa's 14 brand is represented by the slogan 'WE ARE FIFA 14' which is shown when the high angle is used,the title is shown after the slogan with the release date, website, EA sports and PEGI.
4.
There are a variety of people with different statuses in the advert because Fifa are trying to imply that the audience for the game is from unemployed-upper class. Therefore, normal people would feel they are involved with famous footballers.
5.
The trailer is different to the TV advert because the trailer is only about the Fifa 14 gameplay whereas the TV advert is about the footballer stars and normal people. It follows the mise-en-scene convention.6.
The trailer is effective because it introduces a vibe for the audience of Fifa. This is because the trailer would be shared on blogs, YouTube, reviews etc.
This quotation infers all of the listed features in FIFA 14 were never in the previous Fifa's. I think this is a positive because the audience would love the improvement to the game because the players (in the game) may react quicker than usual. This could potentially increase Fifa's fan base stealing some of their rival's audience in the process (PES).
"FIFA 14's most significant changes affect the way matches are paced, removing the reliance on speedier players in favor of a much more balanced style, where strength and positional awareness is key." - Liam Martin (Digital Spy)
This quotation is a positive. This is because they mention only the positives and improvements made by Fifa
so the consumers of previous Fifa's can purchase Fifa 14 or introduce any other console players/ football fans.
"Players’ actions in relation to the ball feel more free and unpredictable, leading to less reliance on canned animations." - Matthew Kato (Game Informer)
This quotation supports Fifa 14. I know this because they (like the other quotes) have complimented Fifa's improvements and realisticism.
4.
Magazines were/are effective towards the target audience because entertainment websites (e.g. IGN) write reviews about the game. Majority of the time the magazines include short and interesting quotes by some of the entertainment websites which the target audience can rely on. This is because those websites are reliable to most of the target audience because of their previous reviews (depending on whether their reviews were similar to the game/target audience). Also, it builds up the tension and hunger the target audience have for Fifa edging them closer to every piece of news about the game (Fifa luckily had positive reviews).
5.
In my opinion I think e-media is better because technology is used a lot by many people. In addition to that, many people are on social networking sites. Fifa is on social networking sites too. Therefore, the audience of Fifa are able to see what they have to say about the release of their game and add-ons. Also, technology allows Fifa to copy and paste the magazine quotes and reviews onto the social network sites.
Broadcast
1.
The YouTube advert shows many different footballers and normal people. The footballers are all wearing casual clothes (except Hernandez) which emphasises they are like anyone who don't have the footballing or famous status and enjoys playing Fifa 14. It makes the audience feel involved with football.
2.Messi is driving the van because Fifa have a deal with the footballer and he is the face of Fifa. Also, he is the Worlds best footballer and is inspirational to his fans. Therefore, they would most definitely be interested in purchasing the game. In addition, it emphasises he is in control of the gamer and everyone that has Fifa 14 is on the same journey as Messi.
3.
Fifa's 14 brand is represented by the slogan 'WE ARE FIFA 14' which is shown when the high angle is used,the title is shown after the slogan with the release date, website, EA sports and PEGI.
4.
There are a variety of people with different statuses in the advert because Fifa are trying to imply that the audience for the game is from unemployed-upper class. Therefore, normal people would feel they are involved with famous footballers.
5.
The trailer is different to the TV advert because the trailer is only about the Fifa 14 gameplay whereas the TV advert is about the footballer stars and normal people. It follows the mise-en-scene convention.6.
The trailer is effective because it introduces a vibe for the audience of Fifa. This is because the trailer would be shared on blogs, YouTube, reviews etc.
E-Media
1.
The Fifa 14 website attracts an audience because it has many links at the top which can help beginners of Fifa. It would maintain an audience because it has many features of the game that ensure Fifa don't lose any gamers.
2.
Fifa have 21,365,797 Facebook likes.
3.
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5.
The Fifa Twitter hash-tag is #FIFA14.
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