Star Trek

Star Trek

1.

June 2011

E3 announcement and teaser trailer

This is effective because 'Trekers' would be able to see their loved film be transformed into a game. This would build the hype for the game and there would probably be reviews from people who saw gameplay at E3.

2.

April 2012

New teaser trailer released

This is vital so the audience for the game doesn't disappear because there hasn't been any new advertisements or information about the game.

3.

June 2012

Website and Twitter feed launched

Updates on Facebook

Game enemy (Gron) announced 

Gameplay footage posted online

Game producer Brian Miller interviewed

This is crucial because the fans of the game would be able to visit social networking sites and see photos, gameplay, information about the game. Also, there would be reviews on YouTube about Star Trek's game.

4.

March 2013

Official advert released

Pre-order promotional boxes arrive in stores

Game co-promoted TV and radio adverts

This method would help Star Trek develop their marketing campaign because the advert would say when the game would be released, where to pre-order the game etc. In GAME for example, they would have 'Star Trek' advertised outside or inside the store or possibly on the website. The Star Trek audience could be between the ages of 20-50 years. Therefore, if they have a car, they would probably hear advertisements on the radio.

5.

Previewed in game magazines 

Gadget Show live game available to play

Gameplay footage on YouTube 

Interview with Brain Miller released

This is important because in magazines there will be reviews (positive/negative). Therefore, the audience for Star Trek would be able to see whether the gamer has good or bad reviews. Also, there would be more pictures of the game in the magazines. The gadget show showing gameplay would boost Star Trek's marketing campaign significantly because many people who watch the show would see the live gameplay. YouTube footage is good because its also another way of showing reviews on the game.



Teaser trailer
The trailer would appeal to an audience because some people like violent games, shooting, explosions etc.

Xbox teaser trailer
The trailer is the same as the teaser trailer above with the same gameplay (shooting, explosions).