Just Dance 2014 case study

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2. The image above contains a man standing holding the game 'Just Dance 2014'. The background of where the man is standing has 'UBISOFT' (the developer) and the game name. The game cover has the name of the game, institution, PEGI. They have intelligently used a male as the central image. This is because it introduces a male audience. It is a colourful front cover with orange, blue and pink being dominating. It is striped behind the characters which represent each person. Blue is for males, orange for tomboys and pink is for girly females.

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'There's almost nothing new in Just Dance 2014. From a technical point of view , the game is substantially identical to last year's game. Yet, thanks to a plethora of modes and songs, the total 

value of the game is quite high.'

'This game is lot better than Just Dance 4. I have waited multiplayer the most with my friends. We all have wii and we wanted to play in our homes. New dance modes are good but I still feel like something is missing.' 

'Just Dance 2014 is about the about as good as it gets when it comes to a virtual dancing  simulation game for your Wii U. With over 48 tracks available at launch and the possibility of more DLC to come, it is perfect for those tweens, teens and adults looking for a fun social game to play.'

4. The game never featured on a magazine front cover.

Broadcast

1.This TV advert includes only normal people in it dancing. The song used is by Katy Perry 'ROAR' which is in the game. Also, there are objects/signs which represent Just Dance. For example, on the door it says 'JUST DANCE TO ENTER'. In the beginning it has names of all the singer artists with their dance route in it with the song in the background of course. 

2. The trailer shows many people uniting together as a team or playing against each other around the World. This is effective as the audience would be able to interpret that they can challenge their friends globally. Also, it shows many people playing the game which then infers a group of people can play the game like a family or friends. In the end it says the release date and the front cover of the game (information like institution).

3. The first video is an interview with a developer and the other is a demo of the game.

E-Media

1. The official website is attractive as it is colourful and is easy to navigate. There is a tweet update at the side informing their audience who aren't on tweeter about the game. It could potentially persuade them to create a tweeter account. There is a slideshow with little adverts available to be watched. This would influence an audience to buy their game as it shows more gameplay which would probably be colourful with different people and different shots being used quickly to build tension and excitement. 

2. The website has a link saying 'HOW TO BUY MORE SONGS'. This is intelligent because the gamers of Just Dance 2014 could potentially be bored of the same song and dance available.

3. It does have a YouTube channel.

4. Gamers enjoying Just Dance 2014

5. The YouTubers that post their gameplay of the game is like a review. They are able to form an opinion and share it with their viewers. Depending on how highly rated the YouTuber is, is also a factor because they could change/form some of their viewers opinions about the game.

6. Facebook likes: 6720587

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8. #JUSTDANCE2014

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