Sunday 1 September 2013

GT5: a game which has come out the past 2 years

Gran Turismo 5
The real driving simulator


Gran Turismo 5 is an utterly realistic ‘Playstation’ game. Down to the marks on the track to the sponsors all over the sport racing tracks and cars. The release date of this extraordinary game would have to be in November 24/25 2010. The genre of the game is in the slogan ‘Racing Simulator’, the platform is only for Playstation 3 consoles and it clearly states that on the top right of the case below the symbol of Playstation Network. The price of the game (when it was released) was around £45 - £50 in all shops in the U.K. However, Gran Turismo would also come in a bundle with a Playstation 3 -how I obtained my Gran Turismo-. I’ve found out, when I researched about the reviews, that critic reviews on the game were like this: positive 66, mixed 16 and negative were 0. That is terribly astonishing. The user reviews were like the following: Positive was 250, mixed was 41 and negative was 77. That must prove its worth buying. Over a whopping 70 million copies of Gran Turismo 5 were sold.

The company that developed the game is called polyphony Digital, the publisher were Sony Computer Entertainment and the designer is by the company called Kazunori Yamauchi. These company’s logos are on the front cover of the case.

These images are from a magazine which has included or are about the game Gran Turismo.










This is one of the trailers in the game that I have chosen to add onto the blog.









GT5 worked really hard to advertise their game by working with Playstation -only- and wanted to add the game as a bundle. This would mean Gran Turismo 5 would be identified with the PS3. They also had posters, TV advertisements, magazines and Facebook/Twitter ads. It was really beneficial because 77 million copies were sold.   



There are many users posting their races, tutorials or cars onto YouTube. Also, players of Gran Turismo 5 have attempted to remake/ edit a new GT5 trailer. In my opinion, if I wasn’t searching for the specific Gran Turismo 5 trailer, they were alright because mainly one person made the trailer up themselves. Otherwise, the semi- pro trailers were irritating because those weren’t the ones I wanted to add to the blog.


I would think 14-50 year olds would play the game because teenagers would prefer to drive fancy, fast and brilliantly looking cars and Gran Turismo includes the following: Bugatti Veyron, Mercedes SLS AMG, Fernando Alonso’s Ferrari F1 car and many more (the cars I have in GT5). Although Gran Turismo 5 has cars for teenagers liking, they also have the classic old cars for the older which would around the ages mostly of 27-50. They also cost a lot of money in Gran Turismo 5. 

The majority of males would probably prefer to play GT5, than girls. I says 75 of males would play GT5 and 25 Percent of females would play the game. This is because whenever I play Gran Turismo 5, I have never come across a female and this is my evidence.

The promotion of Gran Turismo 5 was successful I know this because Playstation 3 added the game as a bundle as a positive way for the game and PS3 to promote itself. 




1 comment:

  1. WWW: Excellent research project - you really know the game and will be able to use this as a case study for the exam in the summer.
    EBI: You mention some of the promotional devices and also put a trailer in but you don't tell me anything about them! You need to analyse the promotional methods because that is what your exam is on.
    LR: Add to the section in the middle where you discuss marketing and promotion and say a bit more.

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