Institution

Videogame advertising

Task 1

Rockstar games

Rockstar was founded in 1998 by the British video game producers Sam Houser, Dan Houser, Terry Donavan, Jaime King and Gary Foreman in Ney York city, Ney York, United states. The owner is Take Two Interactive which is an American multinational publisher, developer and distributor of video games and video game peripherals. It’s most successful games are Grand Theft Auto and especially GTA 5 as it spent $300million to produce the copies and instantly made a profit before the game was released, Max Payne, Midnight Club, L.A. Noire etc. The key people of Rockstar are British and the developer’s headquarter is in America.

EA

Electronic Arts was founded on May 28 1982. It was founded in America and their headquarters is in California United States of America. It was founded by an American called Trip Hawkins. It’s most successful games are the Battlefield series, FIFA series, NBA series, Harry Potter series, Mass Effects etc. It had 9,370 employees in 2013.

Zynga

Zynga was founded on July 2007. The founders are Mark Pincus, Eric Schiermeyer, Michael Luxton, Justin Waldron, Kyle Stewart, Scott Dale and Steve Schoettler. It was founded in San Francisco California. Their games are on phone and androids and would most likely to be found on social network sites.

Nintendo

Nintendo is located in Japan and was founded on September 23 1889. The founder is Fusajiro Yamauchi. It’s most successful game is Mario kart. This is because the Mario series are only produced for Nintendo and they are family games.

Sony Computer Entertainment

Sony is located Tokyo, Japan. It was founded on November 16 1993. The key people for Sony are Andrew House, Shuhei Yoshida and Shawn Layden etc. Sony doesn’t create game because they allow games to be played.

Task 2

W+K Amsterdam

W + K stands for Widen + Kennedy. It is best known for its work for Nike. It has also worked with brands like Facebook, Coca Cola, ESPN, HONDA, Microsoft, 3 Mobile etc. I think the Electronic Arts is the best campaign because it involves a significant amount of football and especially FIFA information on the page. It has pictures and text about recent FIFA’s like the TV and print adverts. It also covers other games like Battlefield, Need For Speed and Burnout. There is a picture of Gerad Pique in casual clothes holding a pair of very unique socks standing in front of a snowy background implying its Christmas. The little text that comes with it emphasises he doesn’t want socks because he wants FIFA 12. These are all the games they had a campaign for. The FIFA 14 advert didn’t only use Lionel Messi, they also used other footballers in their print, broadcast and e-media. It would mainly footballers that represent their country as they inspire the people there.

ROKKAN

It was launched in 2000 from a living room in New Jersey. Rokkan is based in Ney York, Los Angeles and Chicago in the United States.